AC Bill
Well-known member
Our local Ford dealer has this 2024 Mustang advertised as having the Dark Horse package. Is this a dealer dress up, where they add a few accessories to make it stand out a bit more, and then give it a catchy name, so a buyer has something to brag about?.
I would see this happen at some of the dealer's I worked with over the years. Some would even have a nice little decal made up to make it look more official. At times they used a seasonal theme. Such as a winter theme, and equipped the vehicle with aggressive snow tires, maybe a block heater, with a ski/snowboard rack, a rubber cargo mat, and rubber floor mats. They'd stick a Whistler Edition decal on them for good measure. They would sometimes also dress up some slow sellers, by adding mag wheels and some performance tires, tinting the windows, maybe some sill stripe decals, sort of thing, and maybe a GT emblem, or decal.
Done up right. some of them did make for a nice package, and I could see a buyer be attracted to them. My problem was usually started when a few years down the road, when these dealer special editions were in an accident, or perhaps had a new owner who wanted to fix up his new car, and came looking for now obsolete replacement accessories, or decals, etc., that no longer existed.
https://www.ourfamilyford.com/vehicles/2024/ford/mustang/parksville/bc/63708865/?sale_class=new
Done up right. some of them did make for a nice package, and I could see a buyer be attracted to them. My problem was usually started when a few years down the road, when these dealer special editions were in an accident, or perhaps had a new owner who wanted to fix up his new car, and came looking for now obsolete replacement accessories, or decals, etc., that no longer existed.
https://www.ourfamilyford.com/vehicles/2024/ford/mustang/parksville/bc/63708865/?sale_class=new